LO4: Evaluation

My magazine  informed and promoted events and artists in Sheffield, it was centered around music and pop culture. The magazine is comprised of 3 pages. The first page is my front cover, The main cover image is a photo taken in a local venue of a riot band and the colour scheme for the front cover will be colour that has been sampled from within the photo, this gives it a cohesive look. The cover lines will talked about where to find a vent and the bands name on the front cover. I  used a serif to contrast the Moden style of the photo.   

The second page will be the contents page using the same photo as the front cover but washed out so the information is easier to read, I used a serif sans font to make sure that the information I easy to read and the letters are clear but for the heading I used a Newspaper clipping style of font to refiled to messy and raw style of music the band created . The colour scheme followed on from the front cover, The models were  wearing plaid trouser larger shirt and platform boot  

The Double page spread used the same colour scheme and front as the rest of the magazine to ensure that the magazine has an easy flow. The double page included close ups of the band on the front cover and an article about how they got into music and their opinions on the Sheffield music scene The headlines reads 「Harlot give us the low down on Sheffield music」 I used less formal language as it is aimed at a younger audience and an informal topic.  

My reader profile: 

Alex is a 19 year old student who is living in Sheffield, they are studying media at Hallem uni. They have a passion for film and music, they are extremely sociable person who enjoy spending all their wages on gigs and concert tickets. Alex is always up to date with the latest trends but also likes to stand out from the crowd.  

I will be responsible for the editing, photography, and graphic design for the whole magazine. I will use photoshop to edit photos and to put my magazines together.  

I will use a MacBook air and a DSLR camera to create my magazine, This will allows me to create a professional magazine to an industry standard.  

I will be using a band as my models, the photo will be my cover image and and they will be individual photos on the double page spread. 

I have chosen to use a band for this as they are a local band to Sheffield and are not widely known.  

I would use social media posts to promote my magazine and create synergy, I would choose to use social media because my magazine is aimed at a younger audience so are more likely to see the post whereas a radio advert would be less affective because a fewer number of younger people listen to the radio.  

The circulation of my magazine is 600 and this is to keep costs down as the magazine is independent and because as it is a first issue it is got to have people that follow the magazine or know about it. The readership is 1200 and I hope the people that get the magazine will pass it onto at least one other like-minded person.  

The measurements of my magazine are 252mm x 305mm for single page, 498mm x 305mm for a double page spread 208mmx 127mm for ½ page. This is the same for advertising. I have chose these measurements because they are like Rolling stone magazines which is like the magazine I wanted to create.  

To market and distradute my magazine,  there is posters in appropriate venues, e.g. bars, cafes, music venues and music shops. These outlets are also be where you can pick up a copy of the magazine.

Over the course of making my magazine eliminates of what I preposed changed one example of this would be that back ground of my contents page. I originally planned for it to be the same as the front cover. Once I have created the page to look like is it was to dark and the information was difficult to read. to completed this I change my bad ground image to an image of the outside of the venues that the band played at. Once I had make this change I was much happier with out come of the out come of  the page the change also allow my to change the colour scheme of the page that I believe suits it more. 

When I wrote the plan I planned on the colour theme to be much different to how ti turned out. I wanted the house colour of my magazine but once I started to make the magazine I release that they didn't fit in with the images that I had chosen. So I changed the colours to more plain and related colours that fit in with that magazines genre and the music that is discussed in  the articles. Know the page look much more cohesive. 

I am over all very have the final product that I have created. I think that my contents page does the best job of connoting the genre and style through then colours, style and theme.

LO3: Codes and conventions

The magazine I drew inspiration from was rolling stone magazine. what I liked about rolling stone was there masthead and how they placed the artists name on the front of the magazine. The masthead on Rolling Stones magazine is in a classic font that is a juxtaposition to the attitude of that magazines genre, I wanted to re create this style for my magazine I did this through using a serif font I also like the shading and hightlights that are used in the Rolling Stones masthead that allow it to look separate from the front cover image, I took insporate from this for 

My masthead and I chose to use colours from the cover image to a shadow this in the letters. This gives the masthead more definition. I also wanted to take inspiration from the way that rolling stone users a different font for each artist depending on the artist style across the Bottom of the page. I re created this by choosing a font and colour that fits in with the groups styles and values and then adding the logo to the end of the title. 

The reds in both front covers have connotations of of  desire and lust, this connects to the genre of the magazines as most music artists are idolised and make people see them as idle selves/partners.

 

I wanted to take away from rolling stone the uses of photos and how they make them significant to they article/front cover, I also wanted to use the idea of a stylised font for heading and a less stylised font the information. I did this in my magazine to in the same way but the same purpose. For the background of my contents page, I used a photo of the venues where the Gig was held, this give relieves to my front cover photo and my double page spread article. I also used a similar font for all of heading and titles to the one used in my masthead and then for all on the information I used a less styled font. The changes in fonts thought both contents pages have connotations of unruliness,  this follow what many people think the music world is like as it has an unkempt reputation.

I have also going against conventions by choosing to use one main image to represent the the large focus of the issue rather that smaller photos that repress key page like the rolling stone contents page.  I chose  to do this because I feel that it fit with the style of my magazine better that the mostly white page of the rolling stone.  

In Rolling Stones magazines Double page spreads they use photos of the the artist/band next to the article and use multiple heading/title for different part of the articles/page. I used these ideas in my double page spread 

By choosing to cut out each band  member a placing them down the side of the article leading readers know who they are. Then I added a title for the pages that cover everything across the two pages and then a sub heading above the article its self to make it more specific. 

This also challenger the gender stereotypes in the music industry also most women are thought of to more pop rather that heavier music, this challenger the rolling stone dps as it features four men. 

By using women in powerful position this stop the being see as submissive and be see and idle self and partners In stead. 

I have followed the codes and conventions by have the article follow Done one side of images the same as in the dap of the rolling stone. 

 

These measurement reflect industrial standards, I am using photoshop as it is used in the industry because it is a lossless file type(used for high quality printing this is also why we are using 300 resolution) with layers. 

Body copy:

On 16Th February I went down to Sydney and Matilda to see Harlot, Harlot formed in 2021 after the member Myfanwy, Billy and Now met at gigs and online, The band are a mixed of metal, punk and root gurrrl. The message they want to put out into the world is as Myfanwy said "Fuck rape, racism, transphobia, homophobia and to scream for their hurt siblings. 

I interview each member seprately to find out about them this is what they had to say:

Myfanwy G minor (she/her) is 17 and the lead singer and guitarist. Myfanwy says her biggest musical influences are" Bikini kill, Hole, Nirvana and the breeders. Her favourite song to sing is The man with child in his eyes by Kate bush but her favourite song of the bands is candy eye because of the strength in her voice. Mafanwy says" most of my style influences come from the 90s grunge girls like Courtney love and Kate Ebjelland I love the kinda whore style, trashy and punk. and finally if u could join another band which band" tough question probably The cramps or tune yard I feel like they fall most in line with my creative style."

Billy Bray (he/she,they) is 19 and gender-fluid. They are the drummer of Harlot, I asked billy who was his biggest musical influences "my musical influences are everything from Japan to death metal but if I I had to pick one band I would say Kryptos." Billys favourite song to play is " defiantly anything 80s new wave, I love the cure, the smiths and Duran Duran" Billy says that they draw most of they style from " The Glam rock era and people like Richey Edwards. I just can et enough of the fur coats and the platform boots." My final question for   billy was if you could join a band what band would that be, " That difficult they are so many good chooses but I would have to go with Anthrax or Metallic something old and loud haha."

Last but not least I chatted with NOX, Nox(he/they) is 17 and non-binary. Nox is the basses of harlot, they should" ohh my biggest musical influences good one, probably Obituary and Apex twin different but they both have distanced sound." Nox said "when I'm not with the band my favourite song to play is choke on it by Death, Helps to release the emotional pain." Then I went on to ask about where they unique style came from "it from all over the place honestly but if I have to pick a certain style it would be the puck of the 70/80s and they don't give a fuck attitude." and if they have to join another band they said" on easy the sex pistols, the first famous group to hate anything but also not care enough."

Though out the article I have used colloquial language to keep it relevant to the teen audience that I am writing for, this means that that they ae about to relate the the article easier and also by using informal language mean that it is easier for younger people to read because if the article seemt serious they would feel less interest as it would feel more of an effort to read. I also choose to use informal langue because the magazine is not based around serious topics and is idly read for pleasure so sound be fun to read. 

Photos for each page: 

I have used a wide angle upwards shot  to capture the sight and surrounding as it is used to a background I also choose to used an upward shot to replicate looking up which has connotations of grandeur.

Here I have used a wide angle straight shot to replicate being stood in the crowd of the event. This give the impression that you are looking the band at eye level and makes it more personal.

For the shot of the lead singer I have a slight up angle shot. This makes her look powerful which going against stereotype of submission. This crates an idle self or partner. 

For both the drummer and basses I have 

choose to us mid straight shot of them playing their instrument. I choose to do this as it is import to show off their talents this also make them have a powerful and skill appearance. Both going against the stereotype that what female such act like in active and fashion choices.  which then creates and idle self for other women.

LO2: Release and consent form for models

 

LO4: Final products

               Front cover: 

Context Page:

Double page spread:

LO4: Exporting final magazine pages

I exported my finished pages of my magazine and then have exported them all as Tiff. 

Then I exported my photographs as Jpegs 

And I have exported my versions as PSDC 

LO4: version control

 

These are the two version  of different of elements of my double page spread. 

These are the headings from both versions of my double page spread, I did not change my heading because I like how

the colours and front looks   

against the other elements of the page. 

These are the sub heading that I had for my article. In the first version I used the same title as the heading, I was not happy with the first title as it did not fit with my article. I also changed the font and the colour so it was more in line with the house style. Before I changed it the heading was plain and could have fit in better with my magazine. 

Next I wanted to change the look of the Leadmill event timetable. The original version of the time table Is bland and doesn't look very appealing or creative. so in my second version I turned the background into a photo of the Leadmill sign, I think it  

is much more interesting to look at. Also I can the colour and the font and now I think its easier to read. 

Lo4: evidence of editing

This is how I edited my masthead once I had typed the text out.

To start I used the horizontal type tool to create a text box to type out my masthead then I used the arrow keys on my keyboard to position the text where I wanted it. once I had finished this I didn't like how the masthead look

against the cover photo so I wanted to give the masthead more dimension.

To created more dimension in my masthead I when into layer styles and effects. once I was was in there I created a custom inner shadow. I did this by changing the colour from black to pink a colour that matches the colours in the photo. I also changed the angle and distance  

this allowed me to get the right distance and angle to allow the text the stranded off the page. I believe that this allowed me to get the effect I wanted too, and it has improved the look of of my magazines front cover.  

This is who I created the individual cut outs of each band member for my double page spread. 

First I imported my photo into photoshop and unlocked the image to allow me edit the image.  

Once I had adde the image in I selected the tool that will allow me to cut out what I I do not want to use. To use the laso tool I slowly drag my cursor around the edge of the figure. I chose to cut out the image messily to match the style of the band.  

Once it had fully cut my image out I selected my image and them use command and "C" to copy my image. Then Went on to my double page spread. 

Then I went on to my double page spread.  used command and"V" to pasted the image on the the document. Then I resized the image so it fitted it to he space. 

   

I want the edited this image by making it more opaque so that the text that will be over layer can be read much more easily. 

I imported the image into photo shop to start and unlocked the image so it is able to be edited. 

I used the rectangle tool to create a a black rectangle over the image. 

I chose to make the background opaque using this technique because wanted the image to turn lighter rather than lighter. I did this by adding a black overlay and the turning down the opacity allowing the image to show through. 

After I have finished this the text the much easier to read and now the text looks separate the the image. and the image is not the focus of the page but it is still visible. 

LO3: Creating production materials

Once I had set up photoshop then I created a custom documents that would become the Front cover, contents page and my double page spread. 
These are the measures that I will be using for my magazine, I have taken the these measurement from rolling stone magazine, I choose this magazine as it is from the same genre as the one I am creating. 

I am using 118 resolution to match industry standards. From my double page spread page I will double the width to 

 After I have had created and saved my documents of my front cover then I when onto added in my front cover image that I have already edited previously. To Edit my photo I removed a person from the lefthand side and the added in missing floor and speakers ect. I also remove the name of another band that was behind harlot, I made sure to take these steps so that the front of my magazine looks as Professional. 

Then I added the masthead that I had already designed to the image, once I had it in the position I I like the I pick of a colour that was in the image, I did this to tie in the masthead with the front cover so it was cohesive. I have use a traditional serif font for the front cover, as it is bold and stands out from other covers. the pink shading on the masthead gives it depth and allows it to stand of the page and be separate from the front cover image. 

Alone the bottom of the page I added the band logo that they sent me, I change the colour slightly to allow it to look better against the image and more cohesive withe the rest of the front cover. I chose this placement to allow the band to seem bigger. I also wanted to keep the middle of the magazine as open as possible so that you can clearly see all the members. 

Next I went on to add I a puff in the top right corner of the magazine, I chose this from the music symbolism that it holds, I also what this to act as the barcode ands the where is states the issues number. I chose to add the information 'what's going down at the Leadmill" as it an icon venue not only in Sheffield but in the uk, the casual wording reflects the laid back nature of the magazine. I wanted to use a question to draw in a reader and I thought added a timetable is unique as most people would look online. I want the ticket to be an identifying feature of in the the know magazine and allow it to be recognised with out people see the masthead. I way this bright blue colour to stand out from the pic but there is still some blue in the cover image. 

These two cover-lines on the front of the magazine to allow the reader to know the topics that will be talked about in the articles. I have chosen to use the same font as the masthead but small to keep a link between the two. I have also chosen to use similar shading to keep the connection. I wanted the cover lines to be topics that you would want to know about. For example if you see text advertising a new hot spot you are going to what to stay in the know as other people my know and you fall out of trend. 

I was not fully happy with how the cover lines looked on the front cover so i added  a a background behind the text and now the text looks separate to the image and is much easier  to read. I wanted  to make the background opaque so that the photo is still visible. I chose to use blue as it ties in with the other puff. 

As the last step from my front cover I added The issue number and the barcode to the end of the stub. I chose this placement as it fits in with the ticket theme. 

After I have finished creating my front cover then I went on to make my content page, I started by adding in the photo I wanted to use for the contents page. I am using a photo of the door way of the Sydney and Matilda. This photo is significant as it is the same venue where the front cover was taken, I wanted to use a photo from the same venue as I wanted synergy between the two pagers. I have not edited this photo as I don't believe that the is anything I want to change e.g items to remove or change lighting. 

I typed the slogan across the top of the page, I wanted this to include the magazines name and a question. by asking a question I wanted it to seem like an instruction because no one want to be late to the information so by reading this magazine you know that you will be ahead of those that don't. By this being on the contents page it show you what you need to know about. I used just white because the background is already quite busy and I chose to use two different font because I wanted to show that is magazine is information is coming together from multiple sources and this is the only magazine you need to be fully up to date. 

I wanted my my masthead to run though all my pages if possible, so that if someone see someone reading the magazine and they are want to read it to they can easily see what the   magazine is called and how the masthead look. I change the background colour of the masthead to fit in with this page, I chose a deep red colour to be cohesive with sign and the red that can be seen on the door.

 Next I added in the content of each page, I am not making all these page but I have created titles for articles that will connect with readers. I use the same font cover to keep a the house style going. I wanted to accent the page numbers and harlots as they are points of interest, I made them the same red to create a link between the other elements of the page. 

I wasn't happy with how my text looked against the the the background so I added in a black rectangle behind the text then turned down the opacity so that the photo can show through. This has made it must easier to read the text against the back ground. 

Finally I put my double page spread together. I started of but creation the background for all not  text and other images. I started by using beige square this will be where the main body of my article will go and i didn't what it to be plain  white I what it to fit it in with the eclectic style. K

Then I added in a photo of the Leadmill down one side of the page. I did this because I will be using the image as a back drop to the Leadmill events time table that I will create. I wanted to use an image like this because the sign is so well know through out Sheffield. The I the grey boarder alone the top which will hold the heading of page, I wanted this to have its only background so it as clear as possible and easy to read and see. 

I that used a mixed font text and typed across the top " the low down on the Sheffield music scene" I wanted to use casual language. I chose to do this because I want it to be chatty and be like a conversation. I used a plain white for the text because there is already a lot of colour the page and I believe that and other colour would be to much for the rest of the page. 

There is the timetable that I made for the events a the Leadmill, I have used the same font as previously to keep the house style. I have used a light cream font to allow the information to stand out from the image.

I wasn't fully happy with how the text was looking agains the page and i also thought that that was to much sky in the photo that was taking away focus from the Leadmill sign. To fix both of my issues I edited the colour balance to allow the red from the sign to spread out and make it appear like the sign is glowing brighter and taking over some son the areas that are lacking interest. I prefer the look after and the now the work dont blend into the photo and now are separate and not blend in. 

After I copied in the article that I wrote on word, using the questions and answers from my interview of the band. I used a type water  styled font to continue the house style. I chose this font as it easy to read. I organised my article into columns to follow codes and conversations. I also added the heading across the top which is the same as the cover lines on the front cover. I used a bright red for the titles as it is present in the photo and the same font I have used for titles before, I did this to to keep the house theme. 

I added individual pictures of each band member along the side of the article, so the reader can see see who the article is taking about. I chose to cut out each photo roughly to connect with the band rebellious music and fashion style. To cut out each photo is used the laso tool and quickly and messly cut around each finger to give me the desired effect. I has use the band symbol to fill in the band space in the bottom corner of the page to carry the bands image through the magazine.